At Prolutions, we know that good information is the single most important element to success in business. It allows us to confidently and strategically make informed business decisions that support our goals.

With that in mind, we combine our expertise in data analytics, real-world experience and the industry’s most advanced research tools to provide our clients the service offerings with the greatest impact.

Competitive Analysis

There are situations where a great idea, even a great product, isn't enough…it’s a harsh reality that we all face.  There are certain categories that are so competitively saturated that establishing a foothold is near impossible.  Others aren’t financially feasible due to up front costs, fees, ad competition, etc.  Still others have extensive barriers to entry.  The list goes on.

Before investing your time, energy and resources into an endeavor, we’ll sit with you one-on-one to assess the opportunity and provide our experienced opinion on whether it has potential…or it’s something you may wish to pass on.  In either case, a minor up-front investment will provide the direction needed to move forward with confidence.

Keyword Research & Development

Confused by the seemingly endless array of “how-to” courses and on-line tools promising easy answers?  Frustrated by mixed messages and expensive software that’s anything but user friendly?  We get it…

Keyword research and development is unquestionably one of the single most important elements to any ecommerce listing as it identifies the search terms that your target consumer is most likely to use to find and buy your product.  Armed with this insight, your listing can be optimized for both keyword indexing and search ranking which not only maximizes organic sales but lays the foundation for dramatically improved ad campaigns.

We combine our expertise in data analytics, real-world experience and the industry’s most advanced research tools to identify, evaluate and develop a cohesive picture of what you should be focusing on in order to recognize your product’s full potential.

Listing Development

A well written listing needs to speak two different languages…the language of the consumer and that of the algorithm.  We've all seen listings that are awkward to read due to “keyword stuffing”...a practice that turns off even the most motivated of consumers.  At the same time, a listing that’s beautifully written but lacks the well crafted keyword integration required to optimize for indexing will end up buried on the pages where consumers never venture.  If you’re struggling to find balance between conveying your message and optimizing for keyword search terms, we can help.

At Prolutions, we’ll combine advanced data analytics, generative AI and an overriding passion for excellent writing to craft listing copy that speaks to the consumer’s desires while simultaneously satisfying the indexing goals of the algorithm.

Existing Listing Assessment(s)

Have an existing listing that’s not meeting expectations?  Sometimes a new listing doesn’t generate traction the way we expect.  Sometimes a mature listing starts to flounder.  In either case, trying to discern where things went wrong can be an exercise in futility.

Our listing assessment is an extensive review of both your listing and the listings of your top 8-10 competitors so that you can understand how best to bridge that gap.  You’ll receive a comprehensive report outlining;

  • A copy of our much sought after “Top Of Mind” report, outlining the key factors that all ecommerce businesses should keep at the forefront.

  • An outline of the top 8-10 competitors in your category.

  • An assessment of indexed, organically ranked and sponsored ranked terms for both you and your competitors.

  • Monthly/daily search volume comparison between you and your competitors.

  • The top 10 high potential keyword search terms that you should be targeting with important metrics for each.

  • A detailed summary of our findings and recommendations to advance.